Karl Lagerfeld for Diet Coke

A First Look At Lagerfeld's Second Collaboration With Diet Coke



It seems that when Karl Lagerfeld isn’t photographing and defending Blake Lively, he’s designing Diet Coke bottles. His last collaboration with Diet Coke produced the beyond-chic platinum, black, and pink bottles, graced with Lagerfeld’s silhouette. Now, Lagerfeld is on to the followup collection, which are equally praise-worthy.

The three designs in the newest collection are named Bernadette, Eleanor, and Irene, and they each have their own unique “personas.” Bernadette’s romanticism is matched with polka dots, Eleanor’s fashion forward status is shown with swirls, and Irene’s design is best described as “rock drama.”

Lagerfeld photographed the advertising campaign for the collection, starring Coco Rocha, Heidi Mount and Jeneil Williams. The limited edition bottles will be sold at specialty stores come June.

(As seen on JoonBug)